Staff Insight: Nick Crang – Development Manager

Staff Insight: Nick Crang – Development Manager

By |2018-09-19T17:40:41+00:00February 13th, 2017|News Articles|

Design and Functionality are of fundamental importance to good development. Unfortunately ‘good development’ has no shortcuts.

I often say that If I do my job well most people will never notice and I firmly believe this to be true.

Creating successful properties for our clients requires a rather paradoxical blend of bland, meticulous process, and a constant slightly wacky questioning of ‘what is’.

Personally, I fear the innate practices that many developers proudly hang their hat upon. If left unchecked it can only lead to one of two things, obsolete substandard ill-fitting product or unhappy clients and we do not strive for either.

It is true, the pragmatic process of “delivering” a home for our clients is the same or very similar from one project to the next however; the context of who what and why is never the same and varies greatly. This is the reason that the design intent should never be assumed or taken for granted.

Every completed development design is the sum of an inordinate amount of consideration and attention to detail in order to deliver on our commitment to function and design. We take pride in this process, it is my duty and our commitment as a company.